Harel Moradi agency – Integrated Media Communications Ltd. has been operating since 1996 in the media communications market in Israel. As a basis of our activity we provide communicative and image related strategic consultancy for groups, companies and communal bodies which combine communicative strategy, starting from the selection of a communicative message and following through with the actual application with various target groups.
The agency's operation can be compared to a divers marketing "Tool Box", allowing our clients at any time to use one or several tools according to their needs.
Our fields of expertise are brand names building, promoting and maintaining their positive and unique image. In each communicative campaign we shall forever strive to build a winning brand name, and help our clients by creating the uniqueness and distinction that will characterize their company. We never forget that this is our business.
Marketing Oriented
We enjoy seeing ourselves as an inseparable part of the client's marketing alignment. The purpose of the communicational escort has but one meaning – to assist in achieving the business, marketing and strategy goals of the company, the brand or the individual.
The activity tactics focuses on several levels: building the company's image while focusing on the company's vision, the DNA structure and spirit, selecting clear, original and unique messages for the company's activities and clinging to them, a wide exposure of the company and its various brand names, products and services.
The ability to offer professional support and escort in the media communications field means recognizing the needs and goals of the organization, and translating them into action and the exposure to the target groups and media.
Our Operation Fields
Managing Communicative Campaigns
We manage a whole communicative campaign. Our goal is to operate out of a complex strategic plan that begins with strategy and operation tactics and ends in measurable results of exposure. We see the big picture in order to provide our clients with the best possible results.
Communicational Consultancy and Branding
A communications consultant and a manager of public relations alignment is a position given out of trust. We persist on following through in two levels: on one hand - as professionals, we strive to provide you with the best advice at any given time, on the other hand – to serve as a strong protective shield versus the various media industry.
Press Relations
Includes local and international reports, interviews, articles, in-depth articles, events, gatherings and seminars including the preparation of professional materials. The work invested oversees all of the media alignment – newspapers (daily and weekly), magazines, local press and the electronic media.
- Public Opinion Design
- Crisis Management
- Spokesmanship
Alongside with our communicative operation, our office operates in three different fields:
- Marketing Oriented content Management
- Forming an alignment of marketing – communication - personal oriented operation for the selected target audiences in correspondence to the personality, life style, culture and consummation culture elements.
- Content Management for the Customers Club
- Similar to the marketing oriented contents yet focuses on the fluent and unique management of active customers clubs.
- Media Event
- Event content building – Media and target audiences.
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